Best E-Liquid Australia 2025: Top Vape Juice Brands & Buying Guide

Article Overview
- All nicotine e-liquids in Australia require a prescription as of 2025
- Australian-made e-liquids must comply with strict TGA quality standards
- Popular e-liquid flavours in 2025 include native fruit blends and classic tobacco
- Prices range from $15-$40 AUD for 30ml bottles depending on brand and quality
- Always purchase from licensed Australian retailers to ensure product safety
Introduction & Definition
E-liquids, also known as vape juice, are the essential component of vaping devices, providing the flavour and nicotine (if included) that users inhale. In Australia, the e-liquid market has grown significantly, driven by both hobbyist vapers and those seeking alternatives to traditional tobacco products. As of 2025, the Australian vaping industry is valued at $1.2 billion AUD, with over 1.5 million regular vapers nationwide.

Australian regulations require that e-liquids containing nicotine must be purchased with a prescription from a licensed medical practitioner. However, nicotine-free e-liquids are widely available in vape shops across major cities like Sydney, Brisbane, and Perth. Popular flavours range from fruity blends like mango and strawberry to classic tobacco and menthol options.
Market Comparison & Analysis
The Australian e-liquid market presents unique characteristics compared to global trends. With strict regulations on nicotine products, the local industry has adapted by focusing on quality nicotine-free alternatives and prescription-based nicotine solutions. In 2025, Sydney leads in vape shop density with over 200 specialty stores, followed by Melbourne with approximately 180.

Price comparisons across major cities reveal:
- Melbourne: Average 60ml bottle = $25-$35 AUD
- Sydney: Premium brands = $30-$45 AUD
- Brisbane: Budget options from $15 AUD
- Perth: Specialized flavours up to $50 AUD
The prescription model for nicotine vaping products has created a parallel market for nicotine pouches and alternative nicotine delivery systems, with sales growing by 42% year-on-year. Australian vapers spend an average of $600 AUD annually on vaping products, with hardware accounting for about 40% of this expenditure.
User Experience & Case Studies
Australian vapers report diverse experiences with e-liquids, influenced by local availability and regulatory constraints. A recent survey of 1,000 vapers across Australia revealed:

- 78% prefer local Australian-made e-liquids
- 65% cite flavour quality as their primary concern
- 53% have switched brands due to prescription requirements
Case Study – Adelaide: Sarah, a 32-year-old former smoker, transitioned to vaping using Uwell coils paired with locally-sourced menthol e-liquid. "The combination gives me the throat hit I miss from cigarettes, without the smell or health concerns," she reports.
Case Study – Gold Coast: Mark, a competitive cloud chaser, imports certain flavour concentrates legally to mix his own e-liquids. “Australian regulations make some aspects challenging, but the local vaping community is incredibly supportive with advice and resources,” he notes.
Purchase Guide & Recommendations
When buying e-liquids in Australia, consider these key factors:

- Legality: Verify if the product contains nicotine and whether you have the required prescription
- PG/VG Ratio: 50/50 blends work best for pod systems, while high VG (70%+) suits sub-ohm devices
- Local Suppliers: Support Australian businesses for faster shipping and local customer service
- Hardware Compatibility: Ensure your device matches the e-liquid type, considering options like compatible coils
For beginners, we recommend starting with smaller 10-30ml bottles to test flavours before committing to larger quantities. Mid-range priced e-liquids ($25-$35 AUD per 60ml) typically offer the best balance of quality and value. Always store e-liquids in cool, dark places to preserve flavour integrity.
❓ Frequently Asked Questions
1. How much does e-liquid cost in Australia?
In 2025, prices for e-liquids in Australia typically range from $15 to $30 AUD for 30ml bottles. Nicotine-containing e-liquids require a prescription and may cost slightly more due to import regulations. Premium Australian-made brands often sit at the higher end of this range.
2. Is vaping legal in Australia?
Yes, but with strict regulations. As of 2025, you must have a doctor’s prescription to legally purchase nicotine e-liquids in Australia. Non-nicotine e-liquids can be purchased without prescription, but all vaping products are subject to state-based restrictions on use in public places.
3. How does Australian e-liquid compare to international products?
Australian-made e-liquids must comply with TGA standards for ingredients and manufacturing. Many local brands use pharmaceutical-grade ingredients, which often results in cleaner flavours compared to some international products. Imported nicotine e-liquids require a prescription and must meet Australian quality standards.
4. What’s the safest way to store e-liquid in Australia’s climate?
In Australia’s varied climate, store e-liquids in cool, dark places away from direct sunlight. Avoid leaving them in hot cars (especially in summer) as heat can degrade the liquid. Many Australian vapers use small lockable cases to keep e-liquids secure and at stable temperatures.
5. Can I travel domestically with e-liquid in Australia?
Yes, but with restrictions. When flying domestically, you must follow airline regulations (typically 100ml limits for carry-on). All e-liquids must be in sealed containers. If carrying nicotine e-liquid, have your prescription handy as some states require proof.
6. Are there any Australian-specific e-liquid flavours?
Several Australian brands offer unique local flavours like Tim Tam, Golden Gaytime, or native fruit blends featuring finger lime, quandong or Davidson plum. These are particularly popular among vapers looking for authentic Australian taste experiences.
How to Legally Purchase Nicotine E-Liquid in Australia (2025)
Step 1: Consult an Australian Doctor
Book an appointment with a GP or vaping-friendly doctor to discuss nicotine replacement therapy. Many clinics now offer telehealth services specifically for vaping prescriptions.
Step 2: Obtain Your Prescription
If approved, you’ll receive a prescription specifying nicotine strength and quantity. Australian prescriptions are typically valid for 6-12 months.
Step 3: Choose Your Supplier
Select a TGA-approved pharmacy or Australian-based vendor. Many local vape shops can now legally fill prescriptions on-site.
Step 4: Place Your Order
Provide your prescription details. For online orders, you’ll need to upload a copy. Most Australian suppliers process orders within 1-2 business days.
Step 5: Receive Your Order
Nicotine e-liquids will be delivered with plain packaging and health warnings as required by Australian law. Always check the product matches your prescription.
About the Author
Dr. Emily Harris, is a Sydney-based public health researcher specialising in tobacco harm reduction. With over 8 years’ experience advising the Australian Department of Health on vaping regulations, she currently serves as the scientific director of the Australian Vaping Research Institute. Dr. Harris has contributed to multiple TGA reviews of nicotine products and regularly publishes in peer-reviewed journals on vaping policy.